I-PRIMO Brand History/Origins

The thinking behind our company philosophy stems from our desire to provide couples getting married with treasured keepsakes. As you and your significant other advance towards this important milestone in life, let I-PRIMO play a supporting role in this new chapter of your life. Each and every I-PRIMO ring comes with its own story, as a blessing to the couple, becoming the couple’s dreams made into the everlasting shape of a ring by our professional jewellery coordinators.

With more than 120 stores in Japan and abroad, I-PRIMO will continue helping our customers turn their best (PRIMO) dreams into supreme (PRIMO) happiness even as time passes.

Locations

Primo Japan boasts the largest number of bridal jewellery specialty stores in Japan. We entered the Taiwanese market, the company’s first venture overseas in 2007. We have since then expanded our store network even more to include Hong Kong and mainland China, with a total number of 127 stores.*

Our brand is recognized in these regions across Asia as a provider of excellent and personalised Japanese-style customer service. We will continue to help our customers express their emotions and heartfelt messages into the shape of a ring, while actively developing stores in Asia alongside the domestic market in Japan.

*as of August 2022