Choo Yilin is an award winning label and jewellery storyteller
of heritage, conservation and love. A purveyor of modern jade jewellery, the
brand works primarily with handpicked Type A Burmese jadeite and
vibrant-coloured semi-precious gemstones, woven with intricate metalwork
detailing to bring its designs to life.
The brand launches ready-to-wear
collections inspired by its roots and reinterpreted in timeless
silhouettes every few months. It also specializes in reinventing heirloom
pieces for the sophisticated women of today, creating contemporary
interpretations of Si Dian Jin for Asian brides, heritage-inspired and personalised
wedding bands, as well as bespoke heirloom rings that are visual idioms of the
couples' love stories.
The Choo Yilin clientele is the
discerning modern women with an eye for quality and finer details. Her approach
to aesthetics is tasteful yet sophisticated – with an appreciation of classic
style, oriental elements and keepsake creations that transcends passing trends
and fads.