Ten years ago, she was a bridal gown designer who wished there were matching headpieces and jewellery to complement the brides’ beautiful gowns. Because she was so particular about giving her brides a complete and balanced look for their special day, she started to handmake her own bridal accessories.
Because her designs were so exquisitely crafted for each unique gown, delighted customers began to spread the word about Helan’s expertise in creating customized bridal accessories, and her business just kept growing.
That was when she decided to stop designing gowns and specialize in creating customized bridal accessories and millinery. Setting up GIOIELLI.com.sg in 2005. Due to regulations set up during the COVID-19 pandemic in Singapore for weddings, Helan added crafted bridal Face Masks to her bridal accessories collection in May 2020.
What is so special about Helan’s bridal accessories?
Known for using only the finest materials in her designs, Helan incorporates Swarovski elements, finest rhinestones and findings into necklaces, hair accessories and crystal bouquets.
Where have her products been featured in?
Her stunning accessories have received extensive media coverage, with features in magazines such as Female Brides, Style weddings, Her World Brides, Icon, Presitage, Tatler Singapore; on online such as www.femalemag.com.sg , www.herworldplus.com , www.bridestory.com , www.singaporebrides.com , on MediaCorp’s Channel 8 and Channel U; and local newspapers such as The Business Times.
Why do you put in so much effort into her bridal accessories?
"My passion is to design happiness for every bride. I want to achieve that by creating luxurious accessories that provide the essential touches to make each wedding as memorable as possible for every single bride.”
Helan would especially like to convey her deep gratitude to these people who have supported her and Gioielli SG:
The designers from bridal boutiques like Divine Couture, Silhouette the atelier, Tan Yoong, The Wedding Present, Margaret Brides, Ted Wu, Emanuel B Couture, The Proposal and many more, for being such wonderful and supportive friends.
Female Brides, Style weddings, Her World Brides, Icon, Presitage, Tatler Singapore; on online such as www.femalemag.com.sg , www.herworldplus.com , www.bridestory.com , www.singaporebrides.com , on MediaCorp’s Channel 8 and Channel U; and local newspapers such as The Business Times.
The editors, stylists and journalist.
Special thanks to MediaCorp for the opportunities to doll up MediaCorp artists Michelle Chia's crystal bouquet and armbands, Lin Cuifang feather bouquet and crystal headpieces to match her Lady Gaga-inspired evening dress, and Priscilia Chan's princess look.
Viewing only on Saturday by appointment.
Please drop us a message or call Helan @ +65-93631627
Meeting place at Soho 2 at CENTRAL, 12 Eu Tong Sen Street, Singapore 059819. (by appointment only)