Colour Me Pretty: Crayola Beauty X ASOS Launch
2018-06-29

As kids, Crayola crayons were staples and the instruments of wonder that brought our imagination to life. Today, Crayola launches their beauty line Crayola Beauty exclusively on ASOS.com, and once again, calls our inner child out to play. 

Source: Mymodernmet

Source: Mymodernmet

The collection boasts of 58 pieces consisting of face crayons, lip and cheek crayons, colour-changing lip crayons, highlighters, mascaras, customizable palettes and brushes in 95 different shades. These shades retain their original Crayola shade names, such as Fuzzy Wuzzy, Tumbleweed and Outer Space. They are boxed in Crayola’s iconic green and yellow packaging, and are vegan and cruelty-free. 

Source: Mymodernmet

Source: Nylon

Staying true to what we know and love about Crayola, the makeup is highly pigmented and made to look as vibrant on the skin as their crayons appear on paper. Children growing up in the 90’s will definitely feel the nostalgia with Crayola Beauty.

Source: Nylon

Crayola has served as beauty inspiration for several brands prior to this launch. They have collaborated with Sally Hansen for nail polishes, and Clinique for a range of lip colours. In fact, beauty bloggers on Youtube have created a trend of using Crayola art supplies as makeup, challenging each other to come up with makeup looks using colouring pencils and crayons. Now, they can finally bring their inspiration to life with these multi-use face crayons. Crayola Beauty products range from USD $15-$40 and are available online at ASOS.